I’ve previously had some involvement with the industry and find it fascinating. It’s a highly under reported export success story, facing interesting challenges ahead.

All of those guys speak passionately about what they do and could give great insight on how the industry developed and how they plan to tackle the challenges facing the industry.

The Magazine 2.0 Experiment is just that: An experiment.

Of the 211 individuals who have already registered to participate, some will offer a headline, some will offer a story, some may even pen an article. How do we intend to reward all these people for their varying levels of support?

In the short term, honestly, we have no idea.

Although I do believe that in most cases additional exposure and the experience itself is likely to offer greater remuneration than we could ever provide in mere dollars and cents.

Will we get richer from the spoils of reader toils? Sadly, it’s very unlikely.

In fact, the Anthill Board recommended against this ‘experiment’ as it would be more cost effective for us to pursue traditional channels. But the collective gut of the editorial team said, ‘What the f#%K’. The concept of a magazine largely developed by our readers was simply too intriguing to pass up.

Will one of our lucky readers be named editor?

Once again, this is an experiment and Carlee has identified another unknown. I can only assume that some contributors will be more active and hands on than others, so they probably will deserve some extra recognition. Only time will tell.

We’ll be learning along with you, our readers, about how to manage what we’ve already described as an audacious project. The best answer I can give to all the questions we’ve been receiving is quite simply, ‘Watch this space’.

Thanks again for your enthusiasm and curiosity. Wish us luck (seems already like we’ll need it).

James Tuckerman
Editor-In-Chief